EP134: Taylor Holiday: The E-Commerce Playbook

<p>In this episode of the Perfectly Mentored Podcast, Taylor Holiday, Managing Partner and CEO of Common Thread Collective,  joins Jason  to share some effective e-commerce tips and strategies that everyone in the industry should add to their game plans.<br/><br/></p><p><b>Topics Covered:</b></p><ul><li>What’s in store for e-commerce in 2021? [1:07]</li><li>The importance of defining success [8:53]</li><li>How important is it to build a brand instead of just selling products? [10:23]</li><li>How important is omnipresence now? [12:25]</li><li>Thoughts on smaller brands and how they should advertise themselves.  [15:22]</li><li>What’s the strategy for e-commerce brands to win today, tomorrow, and in the future? [19:54]</li><li>How should brands look at their strategies and measure success when every platform is losing money? [24:37]</li><li>How do e-commerce brands continue to grow without relying on Facebook? [31:08]</li><li>What are your best tips for creating organic demand? [33:37]</li><li>If someone’s just getting into e-commerce right now, what’s the plan of attack right out of the gate? [36:46]</li><li>What are the biggest mistakes you see e-commerce brands making? [42:07]</li><li>What is the most underrated channel for e-commerce brands today? [46:10]</li><li>What are the most important metrics for an e-commerce brand to look at? [48:00]</li><li>What is the most important advice for ecom store owners to know? [49:22]</li><li>What are your top five rules to create a better working culture? [50:08]</li><li>What are the must-have apps for managing your teams and clients in a remote working environment? [51:33]</li></ul><p><br/></p><p><b>Connect with us:</b></p><ul><li><a href='https://www.instagram.com/perfectlymentored/'>Perfectly Mentored Instagram</a></li><li><a href='https://www.youtube.com/channel/UCSbIejcPCrA5PXdER8ZUjUQ'>Watch the Interviews on YouTube</a></li><li><a href='http://www.facebook.com/perfectlymentored'>Perfectly Mentored Facebook</a></li></ul><p><br/><b>Connect with Taylor Holiday</b></p><u