EP131 - Getting Started with Marketing - Powerful Platforms - Part 3 with Ian Luckett

<div class="OutlineElement Ltr SCXW88269011 BCX0"> <p class="Paragraph SCXW88269011 BCX0"><span class= "TextRun SCXW88269011 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW88269011 BCX0">First off, we introduced you to the powerful platforms that you can make use of to further supercharge your MSP marketing. We also discussed the importance of platform</span> <span class= "NormalTextRun SCXW88269011 BCX0">selection</span> <span class= "NormalTextRun SCXW88269011 BCX0">and messaging</span><span class= "NormalTextRun SCXW88269011 BCX0">,</span> <span class= "NormalTextRun SCXW88269011 BCX0">understand</span><span class= "NormalTextRun SCXW88269011 BCX0">ing</span> <span class= "NormalTextRun SCXW88269011 BCX0">analyt</span><span class= "NormalTextRun SCXW88269011 BCX0">ics and content</span> <span class="NormalTextRun SCXW88269011 BCX0">resonance</span> <span class="NormalTextRun SCXW88269011 BCX0">and</span> <span class="NormalTextRun SCXW88269011 BCX0">h</span><span class= "NormalTextRun SCXW88269011 BCX0">ow to avoid common marketing pitfalls.</span></span><span class="EOP SCXW88269011 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW88269011 BCX0"> <p class="Paragraph SCXW88269011 BCX0"><span class= "TextRun SCXW88269011 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW88269011 BCX0">Then we take you through the customer journey; from social media platforms to your website and how email and CRM systems play their</span> <span class= "NormalTextRun SCXW88269011 BCX0">role</span> <span class= "NormalTextRun SCXW88269011 BCX0">in</span> <span class= "NormalTextRun SCXW88269011 BCX0">the</span> <span class= "NormalTextRun SCXW88269011 BCX0">whole process</span><span class= "NormalTextRun SCXW88269011 BCX0">.</span> <span class= "NormalTextRun SCXW88269011 BCX0">We also talk about how to understand your email CRM metrics, email lists, content planning and cre