EP131: Ezra Firestone: The Core Principles of eCommerce

<p>There is no stopping Ezra Firestone. Considered one of the pioneers in the eCommerce industry, he operates multiple seven- and eight-figure businesses. He is the founder of Smart Marketer, a trusted resource for building a profitable enterprise, and the CEO of BOOM! By Cindy Joseph. In 2016, he created Zipify Apps: a software development company focused on Shopify.</p><p>Ezra is passionate about sharing his knowledge and expertise with entrepreneurs. He has helped countless business owners thrive and get the results they want for their businesses.</p><p>In this exciting new episode of the Perfectly Mentored Podcast, Ezra shares the crucial core principles for building successful eCommerce brands and his pursuit of a meaningful life. <br/><br/></p><p><b>Topics Covered:</b></p><ul><li>Who is Ezra Firestone? [00:20] </li><li>What are the most important fundamentals when growing your eCommerce business? [07:37]</li><li>Is there more to growing your brand than Facebook ads? [10:17]</li><li>What questions does Ezra ask internally on making their product better? [10:51] </li><li>Essential tips for building a community around a brand [14:00]</li><li>What does Ezra think about diversification with attribution now being so gray? [17:44]</li><li>What’s the ideal revenue to spend on marketing? [20:50]</li><li>How often does Ezra sit down with his team and dial up on numbers? [23:25]</li><li>What media buying look like for Ezra? [27:29]</li><li>Can you run a business today without paid ads? [29:00]</li><li>What would Ezra do if he couldn’t run ads? [30:19] </li><li>How often does Ezra see a traffic problem disguised as failure to convert traffic? [30:58]</li><li>How important is awareness when it comes to growing a business and dominating a market? [32:05]</li><li>Most important software needed to grow your eCommerce business [33:55] </li><li>What are the biggest holdbacks of brands that are doing 6 figures scaling to 7 figures? [35:41]</li><li>How did Ezra achieve his success while enjoying his life? [37:24]</li><li>With