EP12 with Jeremy Miller and Ally Salama | How to Build a Sticky Brand Leading with Empathy & Vulnerability

EP12 | How to Build a Sticky Brand Leading with Empathy & Vulnerability- Listen and Donate The EMPWR FUND https://elneya.org/causes/the-empwr-mental-health-fund/ (here) to help Ally provide adequate mental health resources for Youth in his home nation, Egypt. (In partnership with El Neya Charity) - Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands.  He is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. His blend of humour, stories, and actionable ideas will inspire you to innovate and grow your business and brand. His path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole.  Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands. - Key Timestamps:[4:00] BNI’s concept of “Givers Gain”. [10:00] Pioneering his own family business.  [16:00] A story on trust, vulnerability and empowerment.  [19:00] How do you fit the right fit for your purpose driven company? [22:00] How are companies harnessing their creative potential winning? [24:00] Emotional Intelligence in Leadership [30:00] How do you define Sticky Branding? [32:00] How can Social Entrepreneurs leverage Sticky Branding? - 💭Follow us https://www.instagram.com/empathyalwayswins/ (@empathyalwayswins) to share your thoughts with us on Instagram. ⚡️Join Now our Youth Changemaker’s Official WhatsApp Group https://chat.wha