EP106: Nik Sharma: Rocket Launching Your Brand

<p>We live in a world where data is abundant, but what do we do with all that information? In a rapidly changing environment, an eye for sociology and culture and a data-driven mind are essential to figuring out what works for a brand—and what doesn’t.</p><p>Nik Sharma is the CEO of Sharma Brands, a strategic-initiatives firm that works with a wide range of brands to help them grow and scale revenue across digital platforms. His work with hyper-growth brands like Hint Water,­­ Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for those companies.</p><p>On this episode of the Perfectly Mentored Podcast, Nik and Jason jam on the truth about immediate returns, how to develop a better understanding of society for the purpose of your business, and the choice of whether or not to go into college. </p><p><br/></p><p><b>Topics Covered:</b></p><ul><li>Who is Nik Sharma? [00:18]</li><li>How did your entrepreneurial path get started? [01:16]</li><li>How can someone become better at developing their understanding of culture? [02:46]</li><li>Can you be a little bit more tactical about using data? [04:33]</li><li>What’s your opinion on the need for immediate profitability? [06:46]</li><li>How important is lifetime value when you strategize? [10:12]</li><li>Isn’t it hard to be profitable right out of the gate? There has to be some sort of costs attributed. [12:08]</li><li>What are some of the common myths that clients come to you with? [15:31]</li><li>How important is the post-purchase service? [19:07]</li><li>Is brand building something you prioritize for your clients? [21:10]</li><li>What&apos;s your strategy when you talk with brands about dominating the market? [24:29]</li><li>Is messaging usually the first thing that needs to be tweaked and that which makes the difference? [29:01]</li><li>How do you measure your results if you leave after building the brand and launching it? [30:30]</li><li>What is your opinion about going to college? [32:20]</li><li>What are your