EP087 – How to Stand Out from Your Competition in 2022 with Richard Tubb & Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">Like a standard operating procedure, Richard quickly shares who he is, what he does, and who he helps. He shares how his many mistakes as an MSP business owner are now helping MSP business owners now.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We’re starting off the episode straight to the point as I ask Richard the two or three things that he thinks an MSP should master to stand out from the crowd and their competition. I also ask Richard about the landscape he sees in the MSP space this year. Richard says that first, we should go back to the way the world has changed in the past two years and that means when Covid-19 Pandemic started, which he remembers as “The Great Working from Home Rush”.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Now, the attitude towards tech has changed. People who have businesses are looking to MSP owners to help them do things better. Now, MSPs should need to be striving for excellence rather than just delivering a good enough service.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Truly, the way to stand out from the competition is to be really good at what you do, and not only that but also for your clients to be really talking about you and how good you are. Excellent service brings more referrals.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">You can be the best IT company in the world but if nobody knows about you, what is the point?</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Richard also highlights that the IT & MSP businesses are