EP062 – The 3 Pillars to MSP Marketing Success with Dave Sutton

<div style="font-weight: 400;"> <p><span data-contrast="none">To start with, Dave introduced himself and shares what they do in Wingman MSP Marketing. </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">I briefly ask him about his insights about lead generation and how Dave thinks the marketing has changed for the MSP over the last 18 months. He says that the most important thing now is to focus on how MSPs are going to pick apart their relationship now with their clients. MSPs have now got to own the market and be all over their clients.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">We also talk about niche marketing specializing in a particular sector, and Dave thinks it’s the only way to own the market and really put yourself apart from a lot of MSPs. We both agree that MSPs should focus more on selling business outcomes rather than the tech.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Dave and I then continued to discuss the three pillars to MSP marketing success which are:</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <ol> <li data-leveltext="%1." data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Audience</span><span data-ccp-props= "{"134233279":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="%1." data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Messaging</span></li> <li data-leveltext="%1." data-font="Calibri" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span data-contrast="none">Broadcast</span><span data-ccp-props= "{"134233279":tru