EP056 – 'Please STOP Selling the TECH' with Ian Luckett

<p>I love to work in a collaborative manner with the members of the IT Experts community, but sometimes we need a bit of “Tough Love!</p> <p>In this episode, I am telling you frankly to stop selling the tech and check out this short sharp blast on what you should do instead and more importantly how to change your messaging to help resonate with your target market better</p> <p>To begin with, I highlighted that not all MSPs are the same though they do the same function, just like business coaches!</p> <p>I want to get you thinking about the business outcomes that you’re fixing, solving and providing to your clients rather than the tech, because most times, as a techie business owner, we forget that.</p> <p>I cover some key points because no one cares about the type of tech, they just want it to work.</p> <p>Remember that your experiences with working with your target market is the key.</p> <p>Create your own way, stop selling the tech and start selling the BUSINESS outcomes.</p> <p>I hope you enjoyed this short and sharp break fix episode, a bit of a rant but justified.</p> <p> </p> <p>You can access all the other IT Experts Podcasts here –  <a href= "https://innovatetosuccess.com/podcast/">https://innovatetosuccess.com/podcast/</a></p> <p>If you're looking to scale your IT & MSP business and you don't know where to start, just navigate and explore here on our website <a href= "http://www.innovatetosuccess.com">www.innovatetosuccess.com</a> where we've got a whole load of tips, tricks, strategies and community to help you grow and scale your it in your MSP business.</p> <p>I also invite you to come and take the IT experts test and we can help you to work out what to focus on right now to get you the quickest results in your business. You can take the test here – <a href="https://bit.ly/ITEtest">https://bit.ly/ITEtest</a></p> <p>If we’re not connected already, let’s connect on LinkedIn, YouTube and over here at our website, innovatetosuccess.com</p> <p>Alternatively, you can drop me an email at <a href= "mailto:inf