EP039 - How Does Targeted Marketing Works in MSP with Scott Millar and Ian Luckett

<div style="font-weight: 400;"> <p><span data-contrast="auto">In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer journey and figure out how you move each prospect from one section to another.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">He also shared how targeted marketing works, and why you should use it in your IT and MSP business.</span><span data-contrast= "auto"> </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We also discussed how important it is that you have confidence in your team and your business. </span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">We talked about how people buy from people, so it is also important that you build rapport with your prospect and your clients.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">These tips that we talked about today seem to be basic and you must already know them, but are you implementing them? If not, you are not alone, just make that change already and see how much it improves you IT & MSP business.</span><span data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="auto">To learn more about IT Rockstars and how they can help you