Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority

<p>Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life.</p><p></p><p>For me, it was the answer to years of chasing clients and struggling to keep my branding projects profitable for my small agency.</p><p></p><p>Productizing my services completely turned my business around within just a couple of months and I went from $40,000 in debt to $500,000 in sales in just 12 months. </p><p></p><p>But like any business model, there are constraints. Where are those constraints? And what value or opportunities might be left on the table when you productize?</p><p></p><p>After listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree.</p><p></p><p><a href="https://rochellemoulton.com/" style="background-color:transparent;color:rgb(17,85,204);">Rochelle Moulton</a> turns independent consultants into authorities. The author of <a href="https://rochellemoulton.com/book/" style="background-color:transparent;color:rgb(17,85,204);">The Authority Code: How To Position, Monetize And Sell Your Expertise</a>, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice. She co-hosts <a href="https://rochellemoulton.com/podcast/" style="background-color:transparent;color:rgb(17,85,204);">The Business of Authority</a> and is a leading voice in the independent consulting space.</p><p></p><p><a href="http://jonathanstark.com" style="background-color:transparent;color:rgb(17,85,204);">Jonathan Stark</a> is a former software developer who is on a mission to rid the world of hourly billing. He is the author of <a href="https://jonathanstark.com/hbin" style="background-color:transparent;color:rgb(17,85,204);">Hourly Billing Is Nuts</a>, the host of <a href="https://podcast.ditchinghourly.com" style="background-color:transparent;color:rgb(17,