EP 88: Alex Vonderhaar - Market Like A Neuroscientist

<p><span style="font-weight: 400;">What if you could design your marketing to go straight to your audience’s brains? There’s a natural science out there dedicated to not only attracting the right customers but keeping them for generations. Learning just a few of the core principles could change your business forever.</span></p> <p> </p> <p><span style="font-weight: 400;">Alex Vonderhaar is a speaker, entrepreneur, neuro-marketer, podcast host, and CEO of Hidden Falls Media; a company focused on bringing psychology and neuroscience to entrepreneurs and marketers looking to achieve stratospheric growth.</span></p> <p> </p> <p><span style="font-weight: 400;">On this episode of the Step It Up Entrepreneur podcast, Tomas and Alex break down the application of neuroscience in marketing, how Alex built up his unique skill set, found his purpose and got into the field, the transformative nature of float tanks, and the process of curating a podcast full of information and top-of-their-field thinkers. Tune in to bypass the usual marketing advice and go several layers deeper. </span></p> <p> </p> <p><strong>What You’ll Learn:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What effective storytelling can do for the way you communicate with your customers on a nearly subconscious level</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the connection between psychology, human behavior, and business clicked for Alex, and how he took that connection and grew his own business out of it</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why getting access to solid scientific research is the best way to seek out the information you need (if you want to get ahead)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more!</span></li> </ul> <p> </p> <p><strong>Favorite Quote:</strong></p> <p> </p> <p><strong>“At the core of what we do, marketing is a