EP 87: Jonathan Lautermilch - Dominating The Future Of The Fitness Industry

<p><span style="font-weight: 400;">Times are changing fast - it’s tough to deny that. Will your business be left behind? For as much as tactics and tools come and go, the real secret to staying at the top lies in your mindset, your approach to serving your clients, and your priorities.</span></p> <p> </p> <p><span style="font-weight: 400;">Jonathan Lautermilch is the founder of Smart Shark and, along with Marc Zalmanoff, the driving force behind Fit Pro Collective and the Real Talk with Real Fit Pros Podcast, both of which exist to give entrepreneurs and personal trainers in the fitness space the strategies and community they need to grow their business and get paid what they’re worth.</span></p> <p> </p> <p><span style="font-weight: 400;">On this episode of the Step It Up Entrepreneur podcast, Tomas and Jonathan jam on the process of navigating both the positive and the adverse reactions of the outside world to your personal development, how Jonathan helps and supports ambitious fitness entrepreneurs beyond simply scoring a few sales, and adapting the way you do business to keep up with the significant shifts in how we treat information. Listen in for a no-holds-barred interview that will give you the tools to serve your people and operate at higher levels than ever. </span></p> <p> </p> <p><strong>What You’ll Learn:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you begin to notice about the people around you when you take on a new challenge (hint: it’s not always positive)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why 2020 turned out to be the best year of Jonathan’s life business-wise, and how he did the prep work to thrive during the toughest of times</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to limit decision fatigue in small-but-crucial ways to open up a game-changing amount of bandwidth and brainpower</span></li> <li style="font-weight: 400;" ar