Ep 85 - Selling a Service-Based Business is Possible!

<p><span>It may seem strange to talk about selling a service-based business as a business coach, but </span><span>Sarah Davies</span><span> from </span><span>Sweet Spot Business Coaching</span><span> points out it’s one of the many ways she </span><span>helps her clients. </span></p> <p><span>To be fair, it’s just another stage of business ownership many of us go through when you </span><span>think of it. </span></p> <p><span>But it’s a notoriously hard one to pull off successfully! </span></p> <p><span>BECAUSE...</span></p> <ul> <li><span>When you’re a service-based business owner, a lot of the business value lies with </span><span>us</span><span>, </span><span>the owner. We’re in the business of selling the ideas that live in our brains, rather </span><span>than a product. And it puts us at the centre of everything.</span></li> <li><span>But also, In New Zealand, people want to build a relationship </span><span>before</span><span> they put their </span><span>name on the dotted line (rather than what happens in the UK where the signature </span><span>comes first, Sarah finds). It makes </span><span>you</span><span> as the owner of crucial importance!</span></li> </ul> <p><em>So how do you sell a service-based business that relies so heavily on the owner</em><span><em>,</em> when the </span><span>very act of selling automatically takes the centre of the business out of the equation? </span></p> <p><span>HOW DO YOU SELL THE INVISIBLE?&nbsp;</span>🤔</p> <p><strong>Get In Touch With Sarah Davies</strong></p> <p><em>If like me, you can’t get enough of Sarah’s wisdom (that, I need to add, goes way beyond the process of selling a service-based business), you may want to sign up for the <strong>FREE</strong> ZOOM-based training week she has lined up, starting on the <strong>8th of May</strong>. It’s called <a href="https://sandrajulian.krtra.com/t/9ir6DsZtmN9c" target="_blank" rel="noopener noreferrer"><span style="text-decoration: underline;"><strong>The Client Conversion Kickstart</strong></span>.</a>&nbsp;</