Ep. 83 - How an aligned brand can help skyrocket your sales with Becky Southall

<p><span style="font-weight: 400;">A brand is so much more than just a logo! When we consider how we, as individuals, make a purchase, it’s mostly about an emotional connection. Studies have shown that the more a person feels connected with a brand they are more likely to become a long-lasting investor. We also know that 80% of purchase decisions are based on emotion.</span></p> <p><span style="font-weight: 400;">I chat to Becky Southall, an expert branding coach, in today’s episode where we discuss how, as business owners, we want to create long-term connections with our audience not just to build a relationship but also from a sales perspective - it’s much easier to sell to someone who already likes, knows and trusts you.</span></p> <p><span style="font-weight: 400;">This all comes down to your ideal clients’ perception of you and your business - the emotion that is evoked when seeing and interacting with you, your products and your services. This is where your branding comes in.</span></p> <p><span style="font-weight: 400;">You want to attract your dream clients and this is often initiated by how you come across to them - their perception of you is what drives them to taking action.</span></p> <p><span style="font-weight: 400;">In this episode you’ll learn</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of your visual identity</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you need to spend time understanding you and your dream client to create an aligned brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of colours, typography and imagery as part of your visual identity</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">When you may need to rebrand and uplevel yourself </span></li> </ul> <p><span style="font-weight: 400;">Being excited by your business often comes from supporting your dream clients. It’s t