Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic

<p>A few years ago, I published an <a href="https://www.99signals.com/seo-case-study-organic-traffic/" rel="noopener" target="_blank">SEO case study</a> on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The <a href="https://www.99signals.com/content-upgrade-strategy/" target="_blank">content upgrade strategy</a> is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.</p> <p>-=-=-=-=-</p> <p>This episode is sponsored by <a href="https://www.99signals.com/go/growthbar-seo/">GrowthBar</a>, an all-in-one SEO toolkit that helps you create content that Google loves.</p> <p>Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/</p> <p><strong>Exclusive offer:</strong> For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code <strong>99signals</strong>&nbsp;at checkout.</p> <p>GrowthBar Review: https://www.99signals.com/growthbar-review/</p> <p>-=-=-=-=-</p> <p><strong>Tools &amp; resources discussed in this episode:</strong></p> <ul> <li>[Blog Post] <a href="https://www.99signals.com/content-upgrade-strategy/" target="_blank">Content Upgrade Strategy: How to Optimize Old Blog Posts to Get More Traffic</a> - https://www.99signals.com/content-upgrade-strategy/</li> <li>Semrush: Get 1-month free trial to Semrush PRO <em>(worth $119.95) - </em>https://www.99signals.com/go/semrush-pro-offer/</li> <li>Semrush Review: https://www.99signals.com/semrush-review/</li> <li>GrowthBar: Try it free for 5 days - https://www.99signals.com/go/growthbar/</li> <li>Animalz Revive - &nbsp;https://revive.animalz.co/</li> <li><a href="https