Ep. 70, The State Of Paid Advertising (Industry Report 2021) Part 1.

<p class="p1"><span class="s1">Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).</span></p> <p class="p1"><span class="s1">In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates.</span></p> <p class="p1"><span class="s1">Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2. <br /></span></p> <p class="p1"><span class="s1"><em>“COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn’t. It’s really consistent”.</em> Molly Pittman.<em><br /></em></span></p> <p class="p1"><span class= "s1"><strong>PLUS! <br /></strong></span></p> <p class="p1"><span class="s1">Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here: </span></p> <p class="p1"><span class="s1">Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/</span></p> <p class="p1"><span class="s1"><strong>YOUR ENGAGEMENT MATTERS!</strong> </span></p> <p class="p1"><span class="s1">You can make a difference by following us (and leaving a review) on Apple Podcasts (<a href= "https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407"><span class="s2">https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407</span></a>) or subscribe wherever you listen to podcasts. </span></p> <p class="p1"><span class="s1">We’d also <em>love it</em> if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.</span></p> <p class="p1"><span class="s1">Have questions? Please send