Ep. 70 - Dustin Sjuts on Creating the Prestige Category within Aesthetics

<p>&quot;If you look at the market today, most products offer the same thing to the consumer. Most companies offer the same thing, with a different spin on it, to the providers.&quot;<br/><br/>In its infancy, aesthetics was regarded as a premium category. But with broader adoption and sophistication, the question arises: when does a new category become a multi-faceted marketplace? More importantly, how can we properly serve today&apos;s aesthetic consumers if we paint them with a single broad brush?<br/><br/>With the introduction of a first-of-its-kind neuromodulator and an elite partner roll-out, Revance seeks to create an all-new prestige market within aesthetics.<br/><br/>In this exclusive interview, Dr. Grant Stevens sits down with President Dustin Sjuts for an up-close-and-personal glimpse into Dustin&apos;s own career path and a firsthand update on Revance&apos;s bold strategy.<br/><br/>A 20-year veteran with a proven track record of building and transforming healthcare companies, Dustin expounds upon Revance&apos;s commitment to approaching the market from a wholly different angle. This means not only disrupting on the clinical front but also introducing innovative new ways to support practices and, through doing so, creating an elevated end-to-end consumer experience.<br/><br/>Tune in to find out how Dustin and the team at Revance are shaking things up and leading the charge against commoditization within the fast-maturing category of aesthetics.</p><p><b>» Apple Podcasts</b> | <a href='https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426'>https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426</a><br/><b>» Spotify</b> | <a href='https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm'>https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm</a><br/><b>» Recent episodes</b> | <a href='https://www.influxmarketing.com/technology-of-beauty/'>https://www.influxmarketing.com/technology-of-beauty/</a><br/><b>» Instagram</b> | <a href='https://www.instagram.com/thetechnologyofbeauty/'