EP 6: How to Discover Your Messaging Through Customer Interviews With Katie Momo

<p>In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. </p><p>Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".</p><p>We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview. </p>