Ep 56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business

<p><span style="font-weight: 400;">Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol’s Daughter.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol’s daughter’s back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that’s how crucial it was for me to obtain a product that could actually moisturize and nourish my kinky threads. And since then, I have followed Lisa Price’s entrepreneurial journey.</span></p> <p><span style="font-weight: 400;">If you don’t know, Lisa Price and Carol’s Daughter has been in business for over two decades.</span></p> <p><span style="font-weight: 400;">In the early 1990s, Lisa began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working at her full-time job in TV production.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">In 1992, Price dedicated herself full time to creating beauty products. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution.</span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">In August of 1994, Price officially established Carol’s Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice.</span></p> <p><span style="font-weight: 400;">Today, Carol’s Daughter sells millions of dollars’ w