Ep. 53 - James Haefner on Drafting a Blueprint for Group Practice Success

<p>It’s one thing to say you want to do a better job in aesthetic medicine, to enhance your offerings, and “be part of something bigger.” It’s another thing entirely to actually achieve it.</p> <p>Drawing on experience gained as an executive at Lumenis, Biolase, Allergan and Medicis, Athenix CEO James Haefner set out to find a way to achieve consistent, reproducible results while maximizing the value of a practice.</p> <p>And in creating the Athenix Body Sculpting Institute, James built a model for providing plastic surgeons with key back-end support functions including marketing, accounting, HR, operations, regulatory and licensing — allowing doctors to focus their attention on patient satisfaction.</p> <p>In this episode of the Technology of Beauty, discover how James ultimately drafted a blueprint for group practice success that consistently ranks among the top plastic surgery practices in the U.S.</p>