Ep. 51 - Design-driven Transformation: James Toomey

<p>We had the topic of today&#39;s episode - transformation - a couple of times on this <a href="https://www.whatsyourbaseline.com/podcast/" target="_blank" rel="noreferrer noopener">podcast</a>, even though we did not call the episodes like that. But why?</p> <p>Because transformation in today&#39;s times is not an exception but the reality for all organizations. It is not just &quot;an update by IT&quot;, or something that is a &quot;one and done&quot;. We all need to change and transform our organizations all the time. <br>However, a lot of organizations are caught in their day-to-day issues and don&#39;t plan the change - they don&#39;t know how their &quot;tomorrow&quot; should look like.</p> <p>Our guest this week is James Toomey, one of the founders of TMWR Lab and an expert in defining the strategy to get to the desired &quot;tomorrow&quot; but also in the &quot;how&quot; to get there.</p> <p>He is a Connected SaaS Business, Commercial Innovation, and Brand Strategy executive with a proven track record in creating, enhancing, and building tangible value for companies, products, and brands across a diverse range of sectors.<br>In addition to this he&#39;s an Expert Design-thinking and workshop facilitator and seasoned problem-solver with proven ability to tackle an issue/opportunity from all perspectives to deliver actionable roadmaps: new revenues, new business models, advanced capability building, and culture advancement.</p> <p>In this episode of the <a href="https://www.whatsyourbaseline.com/podcast/" target="_blank" rel="noreferrer noopener">podcast</a> we are talking about:</p> <ul> <li>James&#39; background</li> <li>Companies are looking how to modernize and transform, but often don&#39;t have a clear vision and strategy</li> <li>Development of a top-down strategy: Customers and Go-to-Market; Operational capabilities; Employee engagement and/or empowerment; Vendors and networked value</li> <li>Automation capabilities vs. innovation capabilities</li> <li>How to activate transformation program