Ep. 50: Battle Passes & In-App Purchasing

<p>On today&#39;s episode of Mastering Retention, David Molnar (Live Ops Manager at Square Enix Montreal) joins Tom to dive deep into the world of Battle Passes and In-App Purchasing, as well as a lengthy discussion on League of Legends.</p><p>- 1:01 How did David Molnar get into the gaming industry? </p><p>- 2:15 Did he play League of Legends before working on it? </p><p>- 6:25 Thoughts on League of Legends coming to Mobile</p><p>- 8:07 What was his first reaction to playing League for the first time.</p><p>- 10:52 League of Legends auto targeting </p><p>- 14:29 League of Legends matchmaking</p><p>- 20:52 Thoughts on the League of Legends Live Ops. </p><p>- 25:52 Action-Based first time user campaign </p><p>- 33:05 A lengthy and in-depth conversation about battle passes rewards and in app purchases. </p><p>- 50:38 How to keep more players around longer. </p>