Ep.5 Retail Is Not Dead - It's Right-Sizing with Jill Dvorak - VP Content and Retail Strategy, NRF

<p><strong>INFO ON JILL DVORAK:</strong></p><p><strong>Website:</strong> https://nrf.com</p><p><strong>LinkedIn profile: </strong>https://www.linkedin.com/in/jillsalomon/</p><p><strong>Twitter:</strong> @JillDvorak</p><p><strong>JILL'S BIO:</strong></p><ul><li>Jill Dvorak is Vice President of Content and Retail Strategy at the National Retail Federation.</li><li>In this role, she manages the strategic development and delivery of relevant content for all NRF platforms.</li><li>She oversees the team responsible for bringing the retail content to life.</li><li>She also leads the executive level NRF Digital and NRF Marketing Executives Councils.</li><li>Before joining NRF, Dvorak helped lead e-commerce at National Geographic where she consistently achieved revenue growth.</li><li>She was also responsible for partner relations with Fox TV Network and other groups to increase product sales.</li><li>Prior to that, Dvorak worked as a senior retail consultant at the consulting firm FitForCommerce.</li><li>Dvorak’s previous roles include leading North American consumer e-commerce for Encyclopedia Britannica.</li><li>Before joining Britannica, she worked at Discovery Channel in the commerce department.</li><li>In addition to merchandising for Discovery Channel online and retail stores, she also led the branded merchandise department.</li><li>She has significant expertise in e-commerce, mobile, merchandising, UX and marketing.</li><li>Dvorak holds a Master's degree in Business Administration from the University of Maryland with specializations in strategy and marketing, and a bachelor’s degree from Vanderbilt University.</li></ul><p><strong>INTRO TO THE SHOW:</strong><br />The COVID-19 pandemic has caused the shut down of industries like the hotel and hospitality business including food and beverage - restaurants bars, entertainment – movie theaters – and sports venues, and of course one of Americas past-times – shopping at retail stores.</p><p>Mom and pop shops or international mega brands it doesn’t matter, they all closed