Ep 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make

<p dir="ltr"> </p> <p>Today, I'm bringing on a serious badass in the coaching and consulting world.</p> <p> </p> <p>Badass business owner, Carl Gould.</p> <p> </p> <p>Now, it seems like everyone and their mother is a business coach these days but Carl is going to put us all to shame.</p> <p> </p> <p>First: he built 3 (!) multi-million dollar businesses by the age of 40.</p> <p> </p> <p>Then, he started and launched the super successful business and coaching advisory company, <a href="https://7stageadvisors.com/">7 Stage Advisors</a>, where, since 2002, Carl has mentored the launch of over 5,000 businesses and has trained, certified, and accredited over 7,000 business coaches and mentors.</p> <p> </p> <p>Carl has written 9 books, co-authored books like <a href="https://www.amazon.com/Blueprint-Success-Ken-Blanchard/dp/1600132103">Blueprint For Success</a> with Ken Blanchard and Stephen R. Covey, and he has spoken at Tony Robbins’ <a href="https://www.tonyrobbins.com/events/unleash-the-power-within/theprogram/">Unleash the Power Within</a> seminar. Plus, he has run the New York City Marathon twice!</p> <p> </p> <p>So, yeah. He’s done some things.</p> <p> </p> <p>On top of all this, he's just a really cool, laid-back guy with a lot of great war stories and I am so excited for him to share them with you.</p> <p> </p> <p>Tune into this episode to hear:</p> <ul> <li>How building a business that addressed the main customer complaints in the landscaping industry was the Genesis of the Obnoxious Offer</li> <li>How it’s the job of a CEO to push limits and that when you reach the edge of your comfort zone it’s time to redefine, recalibrate your goals.</li> <li>Why people are always willing to overpay - bragging rights! – and why overpaying creates a partner in success</li> <li>How Carl’s contribution to the coaching and consulting community has become some of the standards in the industry</li> <li>And why in the beginning, not being afraid to make it all about you helps create a story that clients can