Ep 404 How Michia Rohrssen Sold Prodigy For 65x Revenue

<div class="OutlineElement Ltr SCXW159071297 BCX0"> <p class="Paragraph SCXW159071297 BCX0"><span class= "TextRun SCXW159071297 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW159071297 BCX0">In 2015,</span> <span class= "NormalTextRun SCXW159071297 BCX0">Michia</span> <span class= "NormalTextRun SCXW159071297 BCX0">Rohrssen</span> <span class= "NormalTextRun SCXW159071297 BCX0">co-founded</span><span class= "NormalTextRun CommentStart SCXW159071297 BCX0"> </span><span class="NormalTextRun SCXW159071297 BCX0">a SaaS business called Prodigy to help car dealerships sell on</span><span class= "NormalTextRun SCXW159071297 BCX0">line</span><span class= "NormalTextRun SCXW159071297 BCX0">. He</span> <span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW159071297 BCX0"> grew</span> <span class= "NormalTextRun SCXW159071297 BCX0">the</span> <span class= "NormalTextRun SCXW159071297 BCX0">company</span> <span class= "NormalTextRun SCXW159071297 BCX0">to $3.3M in annual revenue</span> <span class= "NormalTextRun SCXW159071297 BCX0">when</span> <span class= "NormalTextRun SCXW159071297 BCX0">he faced</span> <span class= "NormalTextRun SCXW159071297 BCX0">a difficult decision</span><span class= "NormalTextRun SCXW159071297 BCX0">. </span></span><span class="EOP SCXW159071297 BCX0" data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW159071297 BCX0"> <p class="Paragraph SCXW159071297 BCX0"><span class= "TextRun SCXW159071297 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW159071297 BCX0">Rohrssen</span> <span class= "NormalTextRun SCXW159071297 BCX0">thought</span> <span class= "NormalTextRun SCXW159071297 BCX0">he could sell</span> <span class="NormalTextRun SCXW159071297 BCX0">Prodigy for</span> <span class="NormalTextRun SCXW159071297 BCX0">around 4-6 times revenue, but after</span> <span class= "NormalTextRun SCXW159071297 BCX0">paying off his investors,