EP 34 - Conversation with Bret Caretsky: The man who brought the unicorn to life, took on Starbucks and won, and continues to grow his mission

<p><span style="font-weight: 400;">Today we have a story of following your passion, creating a business based on the things you value with a bit of a David and Goliath scene thrown in for good measure and definitely lots to learn. Bret Caretsky shares his journey of going from a small seasonal juice bar in Montauk to opening a coffee shop in NY to licensing a lifestyle brand and drink. On the way, he and his partner created the unicorn drink, an idea that was stolen by Starbucks. They fought for their invention, sued Starbucks, and won! Join us for the conversation.</span></p> <p><span style="font-weight: 400;">Timestamps:</span></p> <p><span style="font-weight: 400;">0:45</span> <span style= "font-weight: 400;">David & Goliath - The fight against the Starbucks</span></p> <p><span style="font-weight: 400;">2:13</span> <span style= "font-weight: 400;">The Unicorn brand - bringing fantasy to life </span></p> <p><span style="font-weight: 400;">6:33</span> <span style= "font-weight: 400;">From 0 to the Unicorn in 8 months</span></p> <p><span style="font-weight: 400;">8:46</span> <span style= "font-weight: 400;">Making it happen</span></p> <p><span style="font-weight: 400;">10:00</span> <span style= "font-weight: 400;">Open the doors and people will come</span></p> <p><span style="font-weight: 400;">12:45</span> <span style= "font-weight: 400;">The birth of the Unicorn</span></p> <p><span style="font-weight: 400;">15:30</span> <span style= "font-weight: 400;">People slept in front of the stores to get a taste </span></p> <p><span style="font-weight: 400;">19:10</span> <span style= "font-weight: 400;">“Starbucks is making the Unicorn drink!”</span></p> <p><span style="font-weight: 400;">21:32</span> <span style= "font-weight: 400;">It was the matter of the principle</span></p> <p><span style="font-weight: 400;">24:17</span> <span style= "font-weight: 400;">Expanding to licensing - a lifestyle brand</span></p> <p><span style="font-weight: 400;">26:33</span> <span style= "font-weight: 400;">Never give up on great ideas</