Ep 332: Making $34,000 By Doing What You Know You Need To Do with Natalie Koons

<p><span style="font-weight: 400;">Our most successful PGSDers *know* what they need to do to build their business to $100,000 - they just can’t get themselves to do it. This was the case for PGSDer Natalie Koons.</span></p> <p><span style="font-weight: 400;">In August 2021, she invested $6,000 in a business coach to teach her how to launch her course on sock knitting (Natalie is a knitter and crocheter).</span></p> <p><span style="font-weight: 400;">She figured that if could just find someone to tell her how to launch an online course - and she invested a large enough amount of money into learning how to do it - she’d be able to find the motivation to get it done.</span></p> <p><span style="font-weight: 400;">But even though Natalie knew WHAT she needed to do to launch her course, she didn’t know HOW to get herself to do it. She was busy creating consistent content for her YouTube channel, replying to comments and working on other creative projects. And her launch tasks kept getting moved from one to-do list to the next…</span></p> <p><span style="font-weight: 400;">The launch wasn’t happening so Natalie decided to put the business coaching on pause. She didn’t know what was wrong and why she couldn’t get herself to implement the launching strategy she’d invested so much money in.</span></p> <p><span style="font-weight: 400;">Then Natalie came across my podcast. She quickly realised that her perfectionism handbrake had been making her procrasti-work and that there was a simple process she could follow to get out of her own way.</span></p> <p><span style="font-weight: 400;">On 11 January 2022, Natalie signed up for PGSD without hesitation. She took her business coaching off pause. And she used the PGSD Process to get herself to do the scary things her business coach was telling her to do.</span></p> <p><span style="font-weight: 400;">On 3 March 2022, Natalie posted in her Persistence Log to say that she had 125 people sign up for her sock knitting course and made over $34,000. With her perfectionist mindset on he