Ep 3 | Creating a Greenfield Data Strategy, with James Miller, Head of Data, Analytics & Insights at Intu

In Episode 3 of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Miller, Head of Data, Analytics & Insight at Intu, where they discuss how to build a Data Strategy in a (Data) greenfield environment. Having found himself leading various Data & Analytics capabilities in greenfield data environments over the years, James provides some really great insight and tangible advice on how to design and deliver on a data strategy, which includes: How to get a seat at the top table Why the business strategy must come first The need to be a salesperson Why a data strategy is about action How to focus on culture & literacy Why you need a multidisciplinary team How to utilise Data Governance The key things to avoid What makes a good 'data pioneer'