Ep 27: Felicity Adkins - Why eCommerce Businesses Need to be Brave With Their Marketing

<p>Felicity Adkins is the Business Director at Tonic, a market research company in London. They help clients explore, understand, control and drive change. They have worked with brands such as Coca Cola, Disney, eBay, and Google.</p> <p>In this podcast, Felicity shares her journey with Tonic, why businesses need to build connections with their consumers, where to start with a research project and advice for people who want to get into her industry. </p> <p>Felicity states how easily a research project can go in the wrong direction if an in-depth brief isn’t provided. She shares how consumer behaviour has changed and the power of being brave and honest with analysing your businesses success.</p> <p>Find out her favourite project to date, the biggest mistakes that eCommerce retailers make and why market research is so important.  </p> <p><br /></p> <p><br /></p>