EP 212: Rohit Bhargava - Take Advantage of Future Trends by Spotting the Non-Obvious

<div>Rohit Bhargava is on a mission to help the world be more open-minded and assist us to see the non-obvious ideas. A Wall Street Journal bestselling author, Rohit's insights into upcoming trends are used globally by businesses such as the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, and NBC Universal, to discover what's next and set themselves up to win the future. Rohit spent 15 years in leadership with agencies Leo Burnett & Ogilvy and founded of the Non-Obvious Company to highlight future trends & innovations.</div> <ul> <li>What's not a trend, but we think or say it is?</li> <li>Trends are about the human, not the thing like a technology. Rohit explains.</li> <li>How does Rohit deal with the identity of being the non-obvious guy when an idea seems too obvious?</li> <li>What lesson did Rohit learn from the great David Ogilvy?</li> <li>What's his filter for curation?</li> <li>What's the Hay Stack method?</li> <li>How should we catagorise or qualify our ideas in the Hay Stack model?</li> <li>Why have we become what Rohit calls "observationally lazy?"</li> <li>We are suffering 'infobesity'. Is there a process or system we can use to be more intentional?</li> <li>What’s Rohit's internal narrative when he is out and about?</li> <li>Annie Liebovitz said we need to "learn to look." Would Rohit agree and how would he suggest we train for that?</li> <li>How does Rohit store his ideas for easy recall some years later?</li> <li>What's the process for speed understanding?</li> <li>Are writing skills something that we should consider improving?</li> <li>Is there an important trend Rohit is following that he thinks is critically important that is being ignored?</li> <li>Why does Rohit love the Olympics?</li> <li>How could we foster observation and creativity in our children as they grow?</li> <li>What's the author trying to say with the Non Obvious brand?</li> <li>What's his prediction for the future trend in podcasting?</li> <li>What's the Strategic Downgrade?</li> </ul> <div> </div> <div>LINKS</di