Ep 17: Mastering The Art Of The Cold Email

<p><span style="font-weight: 400;">On this episode, I'm sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my key tips:</span></p> <p> </p> <ol> <li style="font-weight: 400;"><span style= "font-weight: 400;">Preparation</span></li> <li style="list-style: none; display: inline;"> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Do your research - Google, social media</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Consider what’s in it for</span> <em><span style="font-weight: 400;">them</span></em></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Eliminate words like, “pick your brain” from your vocabulary</span></li> </ol> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Keep a Google doc with your email templates and tweak for each individual outreach</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Revise as you learn what works</span></li> </ol> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">Start a Template Document</span> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Make sure every person you reach out to knows why you appreciate their work and the value  the collab would bring</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Be prepared to GIVE before you get</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Make it EASY for them to collaborate. Propose dates and times (hello, Calendly!) and offer to work around their schedule.</span></li> </ol> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">The outreach</span></li> </ol> <p> </p> <p><span style="font-weight: 400;">If yo