EP 163 - What is a Pre-Launch Copy Strategy and Why You Need It (Brenna McGowan)

<p>When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!</p> <p> </p> <p>Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!</p> <p> </p> <p>In today's episode, Brenna teaches you:</p> <ul><li>why you need a pre-launch copy strategy</li> <li>how it's different from a wait list, and</li> <li>the 4 main components to the pre-launch copy strategy</li> </ul> <p> </p> <p>Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.</p> <p> </p> <p>Connect with Brenna:</p> brennamcgowan.co https://brennamcgowan.co/cheatsheet/ brenna@brennamcgowan.co https://www.instagram.com/brennamcgowanco/ <a href='https://www.facebook.com/groups/thecopyandcontentconvo'>https://www.facebook.com/groups/thecopyandcontentconvo</a>   Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! <p>Instagram <a href='https://www.instagram.com/allisonscholes'>@allisonscholes</a></p> <p>Facebook Group: <a href='https://www.facebook.com/groups/socialmediaformompreneurs/'>https://www.facebook.com/groups/socialmediaformompreneurs/</a></p> <p>Work with me: <a href='https://bossladyinsweatpants.com/instagram-success-method/'>https://bossladyinsweatpants.com/coaching/</a></p> <p>Free Caption Templates: <a href='https://bossladyinsweatpants.com/free-captions/'>https://bossladyinsweatpants.com/free-captions/</a></p> <p>Personal Branding Workbook: <a href='https://bossladyinsweatpants.com/rock-your-personal-brand/'>https://bossladyinsweatpants.com/rock-your-personal-brand/</a></p>