EP 159 - Social Impact with Susan McPherson

<p><span style="font-weight: 400;">There is always a face behind any social change. The evidence in the streets, media coverage and even sometimes a landmark legislation may feel abrupt, but these are visual cues of something that may have been simmering for decades before they can be observed. The toiling done behind the scenes may go unnoticed, but the champions of change work day and night to push the flywheel until it gathers momentum to eventually move on its own. Susan McPherson is a perfect example.</span></p> <p><span style="font-weight: 400;">Susan is the founder and CEO of McPherson Strategies,</span> <span style="font-weight: 400;">a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises.</span> <span style="font-weight: 400;">Her client roster is a who’s who of household name corporations, NGOs and passion projects that are near and dear to her heart. Some of them include</span> <span style="font-weight: 400;">iFundWomen, Inc., Messy.fm, Our Place, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse.</span></p> <p><span style="font-weight: 400;">In this episode of Abundantly Clear podcast, Susan shares why she is so passionate about corporate responsibility and social impact, and how businesses can focus on either of the two in order to create an impact in society. She also highlights how the general public can get involved in social impact and corporate responsibility. Tune in to understand how you can bring your sustainable vision to life.</span></p> <p><strong>You’ll learn:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why every organization should run a social initiative</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between charitable work and social impact</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to build sustainable long