Ep 148 Interview Sessions with Cathryn Lavery CEO of Best Self Co.

<p>On episode 148 I am joined by CEO and co-founder of the BestSelf Co Cathryn Lavery. We have an amazing conversation about the heart and mind behind her company and how we can be our best selves and a little bit better everyday.</p> <p>Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co, they took the company from zero to 8-figures in less than two years. They won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively and ringing the NYSE opening bell twice.</p> <p>As an Irish immigrant with a standing start and zero business experience, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. More than that, she has transformed people’s lives through her products, her dedication to crafting a memorable experience, and her refusal to accept the status quo. Cathryn and her work have been featured in Fast Company’s 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more.</p> <p>BestSelf Co., are working hard to help customers reach their fullest potential. That means developing the latest productivity tools, partnering with thought leaders in the industry, and hosting events and webinars.</p> <p><br></p> <p>In the episode you will hear:</p> <p>05:00 entrepreneurial to the core</p> <p>07:00 creating a multi million dollar business from struggling with to do lists</p> <p>09:00 launching the Best Self journal</p> <p>10:00 being a problem-first company</p> <p>12:00 visceral, educational and identity - the intentions behind the Best Self product experience</p> <p>14:20 learning from user generated content</p> <p>16:00 your three compass core values</p> <p>19:00 little talks - a tool for bigger conversations with children</p> <p>21:00 this whole other world that the traditional school system has not caught up with</p> <p>23:00 the growth in the strug