Ep 142: Lead Product: The Basics

<p>One of the biggest challenges that small agencies have is closing clients on big projects.</p><p></p><p>It’s hard to get clients to pay the premium rates you want them to pay in order to deliver your highest value. And on top of that, a lot of small agency owners hate sales!</p><p></p><p>Well, have I got an idea for you.</p><p></p><p>I want to tell you about the Lead Product method.</p><p></p><p>This is a process that I implemented in my business over 10 years ago and that I have since taught thousands of people with incredible results.</p><p></p><p>All month on the podcast, we’re going to talk about Lead Products, and today I’m going to share the basics of how it works.</p><p></p><p>Tune into this episode to hear:</p><ul><li>The biggest reasons why free proposals end up sucking your time, energy, and resources for not enough return</li><li>The main sections of a Lead Product</li><li>How the LP saves time, builds trust in your expertise, and takes away the pressure of selling high-price projects</li><li>How the LP process delivers value your clients might not have even known they needed</li><li>Why you should never include execution in your LP</li></ul><p></p><p></p><p>Resources:</p><ul><li><a href="https://www.nobsagencies.com/program" style="color:rgb(17,85,204);background-color:transparent;">No BS Agencies Mastery</a></li><li><a href="https://www.nobsagencies.com/freedom" style="color:rgb(17,85,204);background-color:transparent;">The Price to Freedom Calculator™</a></li><li><a href="https://www.nobsagencies.com/launchpad" style="color:rgb(17,85,204);background-color:transparent;">No BS Launchpad</a></li><li><a href="https://www.facebook.com/groups/nobsagencyowners" style="color:rgb(17,85,204);background-color:transparent;">No BS Agency Owners Free Facebook Group</a></li><li><a href="https://www.piasilva.com/ch1" style="color:rgb(17,85,204);background-color:transparent;">Start reading the first chapter of my book</a></li><li><a href="https://www.piasilva.com/" style="color:rgb(17,85,204);background-color:tra