Ep. #137: Disrupting Property Management with Justin Lieberknecht of Poplar Homes

Justin Lieberknecht never set out to be in the field of real estate. Not only is he an investor himself, but he also serves as VP of Marketing for Poplar Homes. Prior to Poplar, he served as the AVP Marketing at American Homes 4 Rent. He has a background in experimental psychology and analytics which has helped Justin to apply systems and metrics directly to reputation management, lead production, tenant retention, and lead conversion.