Ep 13 | Data Storytelling for Data Management with Scott Taylor, The Data Whisperer at MetaMeta Consulting

In Episode 13 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Scott Taylor, Founder of MetaMeta Consulting, where they discuss the importance of Storytelling for Data Management. Scott has recently released a book on this subject and consults on how to raise the profile/importance of Data Management within an organisation, which includes: How it differs from traditional Data Storytelling Why obtaining support for Data Management is a challenge Why 60% of business objectives won't happen without better Data Management How the vocabulary/terminology needs to change The need for Data Science & Data Management to collaborate better Why Data isn't useless without Analytics How you can SEE Analytics, but FEEL Data Management How "scale" immediately brings you into the conversation Why customer relationships are the most important thing to your business The similarities between the CDO and CMO Why your story is a "sales pitch" designed to drive action The three V's of Data Management and how to use them Link to Book: https://www.amazon.co.uk/Telling-Your-Data-Story-Storytelling/dp/1634628950/ref=asc_df_1634628950/?tag=googshopuk-21&linkCode=df0&hvadid=463023885319&hvpos=&hvnetw=g&hvrand=15561163113273700392&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046663&hvtargid=pla-1032186806364&psc=1&th=1&psc=1