Ep. 129, When (And Why) "Low" ROAS Numbers Are A Good Thing (With Ezra Firestone and Molly Pittman).

<p class="p1"><span class="s1">Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers. </span></p> <p class="p1"><span class="s1"><em>"Would you rather have a 10X ROAS? Where you acquire five customers to sell stuff to later and continue to increase their lifetime value, or would you rather have a 1X or 2X ROAS where you've acquired a hundred customers that you get to monetize further? That's what's missing from the ROAS metric; it does not show scale”.</em> Molly Pittman.<br /></span></p> <p class="p1"><span class="s1"><em>YOUR ENGAGEMENT MATTERS </em></span></p> <p class="p1"><span class="s1">Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts<strong> (</strong><a href= "https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407"><span class="s2">https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407</span></a>) or subscribe wherever you listen to podcasts. </span></p> <p class="p1"><span class="s1">We’d also <em>love it</em> if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.</span></p> <p class="p1"><span class="s1">Have questions? Please send us an email at <a href= "mailto:support@smartmarketer.com"><span class= "s2">support@smartmarketer.com</span></a>, and don