Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch

<p>If you want to build your authority, but you have zero posts and no online presence, where do you even start?</p><p></p><p>Last week, I talked about the difference between networking and outreach and building your authority as two different marketing mechanisms for getting clients and building your business. I talked about when you should be doing outreach and when you should build authority, and how there’s a time in between when there’s a lot of overlap between the two.</p><p></p><p>So if you’re at that point where they start to overlap, and you’re ready to start building your authority machine, what’s the first thing you should do?</p><p></p><p>This is always a hot topic in the No BS Agencies Mastery program, and in this episode, I’ll walk you through exactly how and where to start.</p><p></p><p>Tune into this episode to hear:</p><p></p><ul><li>Why showing up and creating content isn’t enough</li><li>Questions to help you clarify not just your positioning, but your unique point of view</li><li>How creating core content with a clear point of view sets the foundation for consistent, strategic, intentional authority building</li></ul><p></p><p>Learn more about Pia: </p><p></p><ul><li><a href="https://www.nobsagencies.com/apply" style="background-color:transparent;color:rgb(17,85,204);">Apply for No BS Agencies Mastery</a></li><li><a href="https://www.nobsagencies.com/launchpad" style="background-color:transparent;color:rgb(17,85,204);">No BS Launchpad</a></li><li><a href="https://www.facebook.com/groups/nobsagencyowners" style="background-color:transparent;color:rgb(17,85,204);">No BS Agency Owners Free Facebook Group</a></li><li><a href="https://badassyourbusiness.com/cc" style="background-color:transparent;color:rgb(17,85,204);">The Show Your Business Who's Boss Crash Course </a></li><li><a href="https://www.piasilva.com/ch1" style="background-color:transparent;color:rgb(17,85,204);">Start reading the first chapter of my book</a></li><li><a href="https://www.piasilva.com/" style="background-color:transparen