Ep 115 - Human Centered Design and Why UX is Not Just Software, it’s People, featuring Nik Parekh

<p>Nik Parekh is a founder and author of the new book <a href='https://www.amazon.com/Future-Extraordinary-Design-Where-going/dp/1543993125'>The Future of Extraordinary Design</a>. As Design Strategy Lead for Samsung, Nik bolstered earning potential by $35B by contributing product management to ‘go to market’ 17-person team for 4 separate ventures.  </p> <p>We discuss the values and vision of great human-centered design and how empathy is not just a buzzword when it comes to understanding how to build great products.  Nik shares great insights for product managers and creators everywhere.  </p> <p> </p> <p>This episode is sponsored by <a href='https://vee.am/DiscoPosse'>Veeam Software</a> and the <a href='https://velocityclosing.com'>4-Step Guide to Delivering Extraordinary Software Demos that Win Deals</a> </p>