Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)

<p>You might not think of customer experience as marketing, but it is.</p><p></p><p>If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go.</p><p></p><p>But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends.</p><p></p><p>Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.</p><p></p><p>Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.</p><p></p><p>Dan is the author of two books, <a href="https://dangingiss.com/the-experience-maker-book/" style="background-color:transparent;color:rgb(17,85,204);">The Experience Maker</a> and <a href="https://dangingiss.com/winning-at-social-customer-care/" style="background-color:transparent;color:rgb(17,85,204);">Winning at Social Customer Care</a>, and also co-hosts the <a href="https://dangingiss.com/experience-this/" style="background-color:transparent;color:rgb(17,85,204);">Experience This!</a> podcast.</p><p></p><p>Tune into this episode to hear:</p><p></p><ul><li>Why it’s worth it to invest in your customer experience</li><li>Why customer experience is a key way to compete in a crowded market</li><li>How to make yourself memorable without spending a ton of money</li><li>When a gift is a gift, and when it’s really marketing</li></ul><p></p><p>Learn more about Dan Gingiss:</p><ul><li><a href="https://dangingiss.com" style="background-color:transparent;color:rgb(17,85,204);">DanGingiss.com</a></li><li><a href="https://dangingiss.com/the-experience-maker-book/" style="background-color:transparent;color:rgb(17,85,204);">The Experience Maker</a></li><li><a href="https://dangingiss.co