Ep. 102, Content For The Win (Part 2) The Engage And Filter Method, With Ezra Firestone.

<p class="p2"><span class="s1">What’s the difference between a business and a brand? One of them is a great way to make money, but it’s not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community. <em>This is a brand that will stand the test of time</em>.</span></p> <p class="p2"><span class="s1">If you find yourself in the state of being just a business today, don’t worry. Listen to this training with Ezra Firestone and Laura Palladino. They discuss the content you need to drive the engine, and Ezra breaks down the exact “ICOSA” system they use across Ezra’s family of brands.</span></p> <p class="p2"><span class="s1">(Be sure to go back to Episode 101 if you haven’t already listened to Part 1).</span></p> <p class="p1"><span class="s1">YOUR ENGAGEMENT MATTERS <br /></span></p> <p class="p1"><span class="s1">Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts<strong> (</strong><a href= "https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407"><span class="s2">https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407</span></a>) or subscribe wherever you listen to podcasts. </span></p> <p class="p1"><span class="s1">We'd also <em>love it</em> if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.</span></p> <p class="p1"><span class="s1">Have questions? Please send us an email at <a href= "mailto:support@smartmarketer.com"><span class= "s2">support@smartmarketer.com</span></a>, and don't forget to…Serve the World Unselfishly and Profit.</span></p> <p class="p1"><span class="s1"><strong>Want a deeper dive on the ICOSA system?</strong> Check out Train My S