EP 10: Jean Tang – Repurposing Content, Hiring a Copywriter, and When Good Content Is Just Not Possible

<p dir="ltr">Creating a single piece of quality content takes a TON of time. </p> <p dir="ltr"> </p> <p dir="ltr">And, as entrepreneurs, we only have so much time to devote to content creation.</p> <p dir="ltr"> </p> <p dir="ltr">Sure—you can hire a copywriter to do it for you —but you can always get more bang for your buck by repurposing your content, therefore, stretching out the initial time you put into it.</p> <p dir="ltr"> </p> <p dir="ltr">Here’s an example. Right now, I write an article for Forbes every week. Because of the time it takes to create something that I feel good about, I have pretty much forgone writing anything for my own website. </p> <p dir="ltr"> </p> <p dir="ltr">But with repurposing, there are quick, easy ways to create multiple pieces of content from a single article—without spending too much time doing it. </p> <p dir="ltr"> </p> <p dir="ltr">On today’s episode, I’m talking with a long time friend, neighbor, and boss of her business, Jean Tang. 10 years ago, Jean founded <a href="https://www.marketsmiths.com">MarketSmiths</a> to provide insightful, inclusive content to help corporations grow. She, along with her team of 16 copywriters, create badass, razor-sharp strategy, impenetrable logic, and a devastating charm offensive at scale. </p> <p dir="ltr"> </p> <p dir="ltr">Tune into this episode to hear: </p> <ul> <li>How to get the most out of hiring a copywriter</li> <li>How to become famous while networking</li> <li>When good copy is just not possible—and what you must do to fix it as a business owner </li> <li>PLUS, we brainstormed ideas for repurposing my content and Jean gave some pro tips you can apply to your business</li> </ul> <p dir="ltr">Learn more about Jean: </p> <p><a href="https://www.marketsmiths.com"> </a></p> <ul> <a href="https://www.marketsmiths.com"> </a> <li><a href="https://www.marketsmiths.com"></a><a href="https://www.marketsmiths.com">MarketSmiths.com</a></li> <li><a href="https://www.youtube.com/watch?v=FcBHk4UVa8g">TedX: Declaring War