Embedding lending and credit into the fintech value proposition, with Canopy CEO Matt Bivons

<p>Lex chats with  Matt Bivons, the founder and CEO of Canopy, a modern digital lending company. Bivons discusses his background in fintech and his journey from being a product designer to starting his own company. He explains the importance of designing products for others and how he identified a gap in the market for a lending infrastructure solution. Bivons also talks about the evolution of the digital lending sector and the role of infrastructure companies in enabling fintech innovation. He shares his vision for the future of Canopy and the opportunities in the commercial lending space.</p><p> </p><p>MENTIONED IN THE CONVERSATION</p><p> </p><p>Canopy's Website: https://bit.ly/3Fwvg3Y</p><p>Matt's LinkedIn profile: https://bit.ly/3QyIu6x</p><p> </p><p>Topics: fintech, lending, API, Paas, credit, loan servicing, digital lending</p><p> </p><p>Companies: Canopy, Earnest, GreenSky, Stripe, Kabbage, YC</p><p> </p><p>ABOUT THE FINTECH BLUEPRINT</p><p> </p><p>🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2</p><p> </p><p>🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV</p><p> </p><p>👉 Twitter: https://twitter.com/LexSokolin</p><p> </p><p>TIMESTAMPS</p><p> </p><p>1’37”: From self-design to universal solutions: A founder's journey</p><p> </p><p>7’01”: Fostering empathy in product design: Balancing personal and market problems</p><p> </p><p>10’25”: Marketing strategies & cost of acquisition in fintech: Insights from Earnest and GreenSky</p><p> </p><p>17’45”: Expanding horizons: Gaining experience and expertise at GreenSky</p><p> </p><p>22’24”: From insight to action: Building Canopy from scratch</p><p> </p><p>25’58”: Navigating the go-to-market challenge: Insights from Canopy's founding journey</p><p> </p><p>31’25”: Canopy's current landscape: Scale, competencies, and customer base</p><p> </p><p>34’20”: Shaping the future of digital lending: Market evolution and exciting prospects</p><p> </p><p>40’02”: The channels used to co