Email Marketing: Sales Success Story

<p><span style="font-weight: 400;">True business serendipity happens when people meet at the right place at the right time. The magic of serendipity acts on its own, however, you can influence the odds. You can create the right place at the right time through your sales conversations, whether in email marketing or at events.</span></p> <p><span style="font-weight: 400;">Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about email marketing and mindful negotiation language during this Sales Success Story on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Therese Jardine is the Founder and CEO of</span> <a href= "https://strategiceventprocurement.com"><span style= "font-weight: 400;">Strategic Event Procurement</span></a><span style="font-weight: 400;">. She is an award-winning Procurement Strategist and achieved a 900% ROI when she implemented Microsoft’s VenueSource program. She cut the contracting timeline by 30% and saved over $250 million. Dubbed “MacGyver” by her friends, Therese is a resourceful, creative problem solver. She brings this resourcefulness to her clients and has the tools and expertise to guide them to a successful Procurement Strategy for their event portfolios. </span></p> <p><span style="font-weight: 400;">In today’s episode, Nikki and Therese talk about navigating negotiations through emails and in person. Therese uses years of experience to help clients manage event portfolios and client relations when setting up contracts. She speaks about the ups and downs of carrying out event contracts, including how to act fast if things go awry. Listen as Nikki and Therese discuss mindful negotiation language, email marketing traffic, and tips to avoid