Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr

<p>Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.</p><p>Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?</p><p>I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.</p><p>[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]</p><p>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a></p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy