Ekasinomics: Using Brand Collaborations to Grow Your Business

Singer, Makhadzi has signed a multimillion-rand deal with a local sneaker brand. Makhadzi, hot on the heels of rapper Cassper Nyovest’s R100 million deal with Drip, signed a “mega deal” worth R120 million with Kicks Sportswear called Kokovha, inspired by her 2020 album. We speak to Sammy Mhaule, CEO And Founder Of Kicks Sportswear to find out more. <a href="http://kaya959.co.za">Kaya 959 Website</a>