EFR 497: The Buff Bunny Story - Small Town Girl to Worldwide Fitness Sensation with Heidi Somers

<p>Hailing from the small town of North Pole, Alaska, young Heidi Somers never saw herself as the face of a fitness brand with over 1.7 million followers on Instagram and 765,000 subscribers on YouTube. At the age of 20, the self-proclaimed introvert was working four jobs and left for San Antonio the following year to pursue medical school.</p> <p>It was in university when she began sharing her passion for health and fitness on social media, just for fun. Before she knew it, she’d grown a sizable audience and had company after company at her doorstep.</p> <p>Eventually, Heidi made the big decision to quit school and go all-in on her new business, Buffbunny Collection, which designs and creates luxurious fitness apparel made for every <em>body</em>. The brand showcases and celebrates women of all different body shapes, sizes, and backgrounds.</p> <p>Listen in as Heidi shares her story from shy, small-town girl to entrepreneur and influencer. She also describes her unique relationship with Christian Guzman, who happens to run a well-known fitness brand of his own. Finally, Heidi explains how she stays creative and continues to gain inspiration in an increasingly saturated market.</p> <p> </p> <p>Follow Heidi <a href= "https://www.instagram.com/buffbunny/">@buffbunny</a></p> <p>Follow Chase <a href= "https://www.instagram.com/chase_chewning/">@chase_chewning</a></p> <p> </p> <p><em>Episode resources:</em></p> <ul> <li>Save 15% on Paleovalley's 100% grass fed beef sticks with code EVERFORWARD at <a href= "https://paleovalley.com/store/beef-sticks">https://paleovalley.com/store/beef-sticks</a> </li> <li>Get your free variety sample pack of LMNT Recharge electrolyte drink mix at <a href= "http://drinklmnt.com/everforward">http://drinklmnt.com/everforward</a> </li> <li>Watch the complete video and learn more at <a href= "https://chasechewning.com/podcasts/episode/497">https://chasechewning.com/podcasts/episode/497</a> </li> </ul>