Effortlessly Attract Your Ideal Patients Using Short-form Video with Elise Darma

<p><span style="font-weight: 400;">On this week’s episode of IMPACT, Meghan Walker is joined by Elise Darma, a Canadian entrepreneur, marketing coach and expert in creating effective social media strategies for businesses, to discuss the “A” in IMPACT medicine - attraction.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">As an entrepreneur, the task of constantly creating and posting can feel daunting and unbearable. How do you attract and capture that target audience when your video comes up in their feed? Elise answers this question and so much more in this episode as she and Meghan discuss how to use the various social media platforms efficiently. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Tik Tok is great for keeping up on trends, but don’t forget Instagram and Twitter, and even Pinterest, YouTube shorts and LinkedIn. And although there is an overwhelming amount of platforms, Elise points out that you can repurpose your videos on different sites.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The key to slowly building your audience is to be consistent. Short-form video is the best free tool you have to generate sales and grow your business. The ideal short-form video either entertains or educates or ideally does both, depending on your niche. A really effective first sentence or headline in your caption will grab viewers attention. And to keep their attention, cut clips tight and talk fast, removing any dead air or pauses. Using props is another great way to draw viewers in.</span></p> <p> </p> <p><span style="font-weight: 400;">Talking-head videos that share a tip are also effective marketing tools but be sure you set them up to collect an email address at the end.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">These are just a few of the many tips Elise discusses in this episode. She is a fountain of knowledge when it