EDUCATE rather than SELL to attract more customers now…and later

Kay and Shannon give you a blueprint for becoming the “go-to” provider.  They conclude their three-part series about using ‘differentiators’ to achieve massive success, with how to be the ‘Educator,’ not the ‘Seller,’ to get more patients now…and later.   The show notes go even deeper and located here: Read Full Transcript You want to profit more with body contouring.  You want to capture the biggest share in the market.  And competition is fierce. To engage and attract more patients, you must separate yourself from the masses.  You must differentiate. Previously, we’ve discussed great differentiators - using a Unique Selling Proposition and WOW’ing ‘Em.   Today we’ll explain why you must not ‘sell’ like the rest; you must use education based messaging to win trust and ultimately, to bring more customers through your doors.  And sometimes, you must be patient because some customers take a long time to make the buying decision. But they will ultimately buy and you want them to buy from you.   So first we’re going to discuss how to set yourself up as an Educator, not a Seller.  After that, we’re going to tell you how to win at the Waiting Game for those potential customers who wait a long time to take action.   First - How do you do this, educate rather than sell?  Your website absolutely needs to look different from the rest.  It needs to be fresh and new and filled with helpful information.  You need to be the provider who gives the customers the information they need or want.   To keep information fresh, include frequent blog articles, in depth discussion about treatments and issues, a variety of videos and a large library of before/after photos.  Give potential customers a reason to want to return to your website again and again and again. Next - How do you successfully win the waiting game?  People make buying decisions differently, at different speeds, and for different reasons.  Many potential customers will consider your services for a long time before contact